The latest launch is a range of four beautiful fragrances made from upcycled ingredients. Each one is of course refillable, with refill tubes made from recyclable aluminium.
The brand's 'bee university' brings together leading experts in attempt to slow declining bee populations, while its support of Indian vetiver production has revived a slowing farming industry.
As it's part of the Shiseido group, products are elegantly formulated and a pleasure to use. This oil is especially notable: it's rich in skin-kind vitamins and can be used both as a face oil or ingested as a skin supplement.
The brand also aims to achieve net zero greenhouse emissions by 2030 and uses renewable energy to power its ultra-sophisticated stores and offices globally.
Gucci's latest fragrance, Where My Heart Beats, is a stunning blend of green violet leaves and rosy peonies, and notably, it's the brand's first perfume to use alcohol sourced from 100% recycled carbon emissions.