The latest launch is a range of four beautiful fragrances made from upcycled ingredients. Each one is of course refillable, with refill tubes made from recyclable aluminium.
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The brand's 'bee university' brings together leading experts in attempt to slow declining bee populations, while its support of Indian vetiver production has revived a slowing farming industry.
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As it's part of the Shiseido group, products are elegantly formulated and a pleasure to use. This oil is especially notable: it's rich in skin-kind vitamins and can be used both as a face oil or ingested as a skin supplement.
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The brand also aims to achieve net zero greenhouse emissions by 2030 and uses renewable energy to power its ultra-sophisticated stores and offices globally.
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Gucci's latest fragrance, Where My Heart Beats, is a stunning blend of green violet leaves and rosy peonies, and notably, it's the brand's first perfume to use alcohol sourced from 100% recycled carbon emissions.
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